My Story
You Charming Thing, You
Boutique Embroidery. Unregulated Charm.
Hi, I’m Jacey.
Hi, I’m Jacey.
I’m anxious, probably perimenopausal and a recovering people pleaser with ADHD. I’m also the person behind the clothes and the embroidery. I come up with the ideas, make the pieces, photograph them, pack the orders and worry about everything in between.
I started you charming thing, you after buying a commercial embroidery machine at 37 during what I believed was a midlife crisis and later learned may have been a manic episode. I’m still struggling to accept that diagnosis, but here we are.
I have a long history of becoming deeply committed to a new interest, purchasing everything required for the person I fully intend to become and giving very little consideration to the person I have consistently demonstrated myself to be.
My family was familiar with this process and greeted the machine with more “here we go again” than unwavering belief. I took this personally and, for once, productively.
There should have been an abandoned embroidery machine by now. Instead, I got good, bought several more and eventually quit my job to do this full time, which has significantly complicated the usual abandonment process.
This business now helps feed two freeloading children and a dog, none of whom have contributed meaningfully to production.
I am a perfectionist and care very deeply about how every piece turns out. This is good news for your order and a less restful arrangement for me.
The Mission
I make embroidered clothing for women who appreciate beautiful details, uncomfortably accurate humor and being perceived from a reasonable distance. The designs say the things we usually keep to ourselves, allowing everyone involved to feel understood without initiating a vulnerable conversation.
A crewneck cannot fix anxiety, overstimulation or complicated family dynamics. This is an embroidery business, and I respect its scope of practice. But humor can make heavy things easier to acknowledge and considerably less lonely.
That is the mission: to take a private thought, give it good typography and let the right women recognize themselves in it.
