Ethically Sourced Apparel

Premium European Quality

Designed for Longevity

Small-Batch Production

Ethically Sourced Apparel

Premium European Quality

Designed for Longevity

Small-Batch Production

Boutique Embroidery. Unregulated Charm.

Let your sweatshirts do the oversharing.

Stitched Serotonin - Thread Therapy - Stitched Serotonin - Thread Therapy - Stitched Serotonin - Thread Therapy - Stitched Serotonin - Thread Therapy -

Serotonin's Storefront

Small-batch embroidery for your nervous system. Shipped with charm for $6, free over $100.


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My Commercial Embroidery Era

Hi, I'm Jacey. Former overachiever turned embroidery enthusiast, marketing major, and emotionally expressive perfectionist. I started You Charming Thing, You as a serotonin storefront for the emotionally gifted, the chronically self-aware, and the group chat comedians constantly asking, "Wait, did I sound weird?"

This brand is part boutique, part coping mechanism - designed for the charmingly overwhelmed, people like me (and maybe you too). Small-batch apparel and gifts stitched with detail, humor, and unregulated charm.

Each piece is a reminder that being adorable and being a mess are not opposites. They're both worth celebrating.